Unlike a ready-to-move-in home, Land of Dreams allows buyers to shape their homes according to their aspirations, lifestyles and imagination. ‘Zameen Se Rishta’ builds on this proposition by exploring the possibilities that begin with land ownership. Rather than focusing on price, location or financial returns, the campaign centres on the emotional connection people develop with the land they own.
At the heart of the campaign is a 1-minute-and-34-second film featuring Piyush Mishra. His distinctive screen presence brings the poetry-led narrative to life, adding depth and emotion to the story of land, ownership and possibility.
Sharing his experience of working on the campaign, Piyush Mishra said, “What stayed with me about ‘Zameen Se Rishta’ was the idea of looking at land as something that can evolve with you. A plot is not a finished story. It leaves room for you to decide what you want to make of it, and I found that thought quite interesting. The campaign approaches this idea in a simple and understated way, and I enjoyed being part of a story that leaves space for people to bring their own meaning to it. It also helps that this land sits close to the upcoming Swaminarayan Temple. There is a sense of calm and purpose around a place like that, and owning a piece of land there feels like becoming part of something larger than yourself.”
Mr. Pratik Wani, Head of Marketing at Krisala Developers, said the campaign reflects the response to the project, which has recorded 150 bookings since launch.
“Land of Dreams has already seen a strong traction with 150 bookings made since launch, and we wanted our communication to reflect that momentum. With 'Zameen Se Rishta', we wanted to move beyond the conventional conversation around real estate and celebrate the emotional connection people share with land, a place where dreams, memories and future aspirations take shape. Piyush Mishra brings depth and emotion to this thought and helps us create a more meaningful connection between the brand, the land and the people who aspire to make it their own. Land is also an asset that carries real emotion, something families hold on to and pass down. With an entry point of Rs. 54.99 lakhs, owning land in the vicinity of the upcoming Swaminarayan Temple is a rare opportunity,” Wani said.
The campaign film is available on YouTube at https://youtu.be/0v_L4PriTDs?si=nawsqI5JN1lqVbhV. The wider campaign is also rolling out across Instagram at https://www.instagram.com/reels/DeGiEHfA24n/, Facebook at https://www.facebook.com/share/r/1B1akpRbNB/ and LinkedIn at https://www.linkedin.com/posts/krisala-landofdreams-banaozameenserishta-ugcPost-7512759890969448448-DcbV/?highlightedUpdateUrn=urn%3Ali%3Aactivity%3A7512759945734467584&highlightedUpdateType=SOCIAL_SHARE&origin=SOCIAL_SHARE&utm_source=share&utm_medium=member_desktop&rcm=ACoAADgUX7ABqTtJRHmvYTiZJm9q2WY_qQDCkcc.
Krisala Developers is a Pune-based real estate developer with over 14 years of experience across residential, commercial, plotted and integrated developments. Guided by its philosophy of “Innovating Lifespaces,” the company combines customer insight, thoughtful design, technology and execution to create spaces that respond to evolving lifestyles and aspirations.
The company has delivered more than 20 projects and provided homes to over 9,000 families. Its portfolio includes more than 2.5 million sq. ft. of developed space and 10.5 million sq. ft. under development. From pioneering formats such as the +0.25 BHK to developing large-scale, lifestyle-led communities, Krisala Developers continues to focus on innovation, quality, transparency and customer-centric development. It is expanding its presence across emerging growth corridors, with a growing portfolio spanning residential, commercial and integrated developments.
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